Our Team



Azriel Assaf
General Manager
"Saad-Assaf" founder and owner. Besides work, he enjoys extreme sports such as ski and motorbikes
Itsik Lichter
Logistic Manager
Knows every bolt and every worker in "Saad-Assaf". Besides work, he is commited to Kibbuts Saad's community.
Orly Kersenti
Account and Office Managment
Besides work, she owns a catering buisness and mostly loves to bake.
Yael Skutelsky
Pest Managment and Quality Control
Besides work, she studies and practices Cheng-Ming T'ai-chi
Amnon Naftaliyahu
Seed Production Manager
Besides work, he nurtures his Japanese garden and is currently writing a cookbook
Yoel Cohen
Workers Manager
Yoel realy like to sport, especially running. He also like to guide 4X4 tours around Israel.
Zion Doitsh
Breeding program
Zion likes to travel, she likes most the desert in israel. Zion is a certified snapling guide!
Yair Assaf
Marketing Coordinator
2nd generation in the business. Yair loves everything that's has wheels and engine, especially dirt bikes.
Nir Lichter
Seed Production Manager
Also 2nd generation in the business. Nir likes to go off-road, he owns a Jeep and he travels a lot.