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Our Team Members

The Most Valuable Resource

Azriel Assaf

M.Sc Agronomist

General Manager

Founder and owner of Saad-Assaf.
Azriel is in the flower bulbs business for almost 40 years!

+972-52-8694514

Yael Skutelsky

M.Sc Agronomist

Pest Management and Quality Control

Yael is also team member at our breeding program and also responsible for pest management.

+972-52-9405400

Itsik Lichter

Logistics Manager

Itsik knows every worker and every screw around Saad-Assaf complex.

+972-52-2716302

Yair Assaf

M.A Business Administrator

Marketing Coordinator

Yair operates Saad-Assaf marketing and distribution system.
He is also 2nd generation in the business...

+972-52-8695498

Orly Kersenti

Account and Office Management

Orly runs and operate our office, accountants and human source.

+972-52-6446935

Nir Lichter

Seed Production Manager

Nir is in charge of Saad-Assaf hybrid seeds program. This is a program runs by Hazera Seeds co.
He is also 2nd generation in the business...

+972-52-3941749