
Our Team Members
The Most Valuable Resource

Azriel Assaf
M.Sc Agronomist
General Manager
Founder and owner of Saad-Assaf.
Azriel is in the flower bulbs business for almost 40 years!






+972-52-8694514

Yael Skutelsky
M.Sc Agronomist
Pest Management and Quality Control
Yael is also team member at our breeding program and also responsible for pest management.






+972-52-9405400

Itsik Lichter
Logistics Manager
Itsik knows every worker and every screw around Saad-Assaf complex.






+972-52-2716302

Yair Assaf
M.A Business Administrator
Marketing Coordinator
Yair operates Saad-Assaf marketing and distribution system.
He is also 2nd generation in the business...






+972-52-8695498

Orly Kersenti
Account and Office Management
Orly runs and operate our office, accountants and human source.






+972-52-6446935
Nir Lichter
Seed Production Manager
Nir is in charge of Saad-Assaf hybrid seeds program. This is a program runs by Hazera Seeds co.
He is also 2nd generation in the business...






+972-52-3941749
