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Our Team Members

The Most Valuable Resource

Azriel Assaf

M.Sc Agronomist

General Manager

Founder and owner of Saad-Assaf.
Azriel is in the flower bulbs business for almost 40 years!


Yael Skutelsky

M.Sc Agronomist

Pest Management and Quality Control

Yael is also team member at our breeding program and also responsible for pest management.


Itsik Lichter

Logistics Manager

Itsik knows every worker and every screw around Saad-Assaf complex.


Yair Assaf

M.A Business Administrator

Marketing Coordinator

Yair operates Saad-Assaf marketing and distribution system.
He is also 2nd generation in the business...


Orly Kersenti

Account and Office Management

Orly runs and operate our office, accountants and human source.


Nir Lichter

Seed Production Manager

Nir is in charge of Saad-Assaf hybrid seeds program. This is a program runs by Hazera Seeds co.
He is also 2nd generation in the business...